Samsung Engineering in SAUDI ARABIA

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The SAMSUNG name is now written in English, expanding its global presence throughout the world. The name is superimposed over a dynamic, new logo design, giving an overall image of dynamic enterprise. The elliptical logo shape symbolizes the world moving through space, conveying a distinctive image of innovation and change. The first letter, "S", and the last letter, "G," partially break out of the oval to connect the interior with the exterior, showing SAMSUNG's desire to be one with the world and to serve society as a whole.

The wordmark refer to a visual symbols that best represent 'Samsung'. Therefore, the application of the wordmark should be considered first in the process of developing visual materials. The image of the wordmark should not be damaged or altered in any circumstances.

1. Wordmark


Standard wordmark is a combination of the oval and the logotype. The first and the last letters partially break out of the oval. In applying the wordmark therefore, optimum space planning should be first carried out in order to express the graphic featured of the wordmark effectively.		The wordmark modification should not be applied in printed meterials. This is wordmark used for multimedia and outdoor media. The logotype and the oval are separated, so three-dimensional expression is possible with the least restriction of background space.

The application of a negative version of the wordmark should be avoided except for special circumstance. Samsung Blue should be first considered as the background color of a nagative wordmark. Next recommended background colors are blue and achromatic colors.
Complementary colors with blue or image with various colors or brightness or complicated background should be avoided.

2. Placement of Corporate Names Close to Wordmark

3. Color Chart (Samsung Blue)